Entering into the digital marketing field can feel overwhelming—especially for freshers who have no job experience. At DGEM Academy, we have helped hundreds of students transform from beginners into confident professionals who successfully got their first digital marketing job. This case study highlights how our students achieved successful placement, the strategies they followed, and the skills that made them industry-ready.
The Challenge: From Learning to Earning
Most of the students visit DGEM Academy with common concern:
- “I don’t have any experience.”
- “Companies ask for practical skills over theoretical knowledge.”
- “How do I get my first interview call?”
The digital marketing job market is a very competitive and fast-moving field, but it is also skill-driven. Degrees alone are not sufficient. Employers look for hands-on experience, real campaign exposure, and problem-solving ability. At DGEM Academy, our main objective is to fill this gap.
Our Approach: Job-ready Digital Marketing Training
DGEM Academy believes in a practical-first learning model. Instead of limiting students to theory, we immerse them in real-world digital marketing scenarios.
Key highlights of our training approach:
- Real time projects on SEO, Google Ads, Meta Ads, and Social Media Marketing
- Proper website optimization and performance analysis.
- Campaign planning, execution, and reporting
- Content creation including proper keywords
- Mock interviews and placement preparation sessions
This structured system makes sure students are not just certified—but job-ready.
Case Study 1: From Commerce Graduate to SEO Executive
One of our students, a commerce graduate with no technical background, joined DGEM with zero knowledge of digital marketing. Within 4 months:
- They learned on-page SEO, keyword research, and content optimization
- Worked on real websites during the internship phase
- Ranked blog pages on Google for local keywords
- Built a strong SEO portfolio
Result:
The student cracked their first job as a Junior SEO Executive in a digital marketing agency with a starting salary of ₹18,000/month and it depends on city to city. It can gradually increase, especially in metro cities.
Key factor for success: Practical SEO experience + portfolio-based interview answers.
Case Study 2: Fresher to Paid Performance Marketer
Another student joined DGEM aiming to work in paid advertising but feared handling budgets. Through DGEM’s performance marketing training:
- They learned Google Ads and Meta Ads from scratch
- Ran live campaigns with real data
- Learned audience targeting, creatives, and conversion tracking
- Mastered ROAS, CPC, and lead optimization
Result:
The student was hired as a Performance Marketing Executive within 3 months of course completion.
Key factor for success: Hands-on ad campaign experience and clear understanding of analytics.
Placement Data & Industry Insights
Based on internal DGEM records:
- Over 70% of our trained students crack their first job within 3–6 months
- Entry-level salaries range between ₹18,000–₹30,000 per month
- Top hiring roles include:
- SEO Executive
- Digital Marketing Executive
- Social Media Manager
- Performance Marketer
- Marketing Analyst
As businesses shift themselves in online digital marketing skills demand .
Why DGEM Students Get Hired Faster
What sets DGEM students apart:
- Practical knowledge over theory
- Strong digital marketing portfolios
- Confidence in interviews
- Real campaign experience
- Industry-relevant certifications
We don’t just teach tools—we teach how businesses actually grow online.
Skills That Helped Our Students Crack Their First Job
- Search Engine Optimization (SEO)
- Google Ads & Meta Ads
- Social Media Marketing
- Content Strategy
- Website Analytics
- Conversion Optimization
- Email Marketing Basics
- Client Communication Skills
