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Why Pay Marketplace Fees? Consumers Are Shopping From Social Media

DGEM Academy promotional banner explaining how businesses can avoid marketplace fees by selling directly through social media platforms. The design features three smartphone screens displaying Instagram Reels, YouTube product videos, and WhatsApp Business product catalogs. Bold text reads, “Why Pay Marketplace Fees? Buyers Are Shopping Directly on Instagram, YouTube & WhatsApp.” The banner highlights the customer journey: Discover on Instagram, Research on YouTube, and Buy & Close on WhatsApp. Key statistics include 500M+ social media users in India and 70% of consumers discovering products on social platforms. Benefits showcased include no marketplace fees, customer ownership, higher profit margins, greater control, and building a loyal community. DGEM Academy branding appears with the tagline “Learn. Implement. Grow.”

In 2026, the storefront isn’t a website. It’s a Reel. A WhatsApp catalogue. A YouTube review. India’s e-commerce boom is here — and sellers who understand it are closing deals in DMs while others are still building websites.Think about it. There are around 500 million social media users in India . And the big shift? […]

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Why Pay Marketplace Fees? Consumers Are Shopping From Social Media

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Why Pay Marketplace Fees? Consumers Are Shopping From Social Media

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